Our Story

A California State of Mind

A California-inspired boutique with a laid back, luxury feel 

Haro Keledjian and Sari Sloane, the team behind INTERMIX, launched The Westside September 2017 in New York. The Westside is a California inspired boutique, with a laid-back luxury feel and collection of womenswear, accessories, apothecary, and home goods.

The Westside is for the modern woman that loves style but wants to dress comfortably, and hones in on a laid-back, refined aesthetic. The assortment is centered around easy style, including quality denim, t-shirts, sweats, knitwear and dresses and lives in a Bohemian meets Scandinavian environment.

The assortment is defined by many designers including comfortable basics and the perfect pair of denim from brands including AGOLDE, Citizens Of Humanity, Free City and RE/DONE. Other collections that encompass the lifestyle of The Westside woman include ALC, Isabel Marant Etoile , Jonathan Simkai, Ulla Johnson, Moussy, and Staud. Our stylists have been known to accessorize a great RE/DONE jean with shearling Birkenstocks, Elder Statesman cozy socks and a must have Isabel Marant coat. For resort destinations, The Westside offers handpicked swimwear styles from Solid and Striped, Hunza G, Lisa Marie Fernandez and more.

We take pride in our strong vendor partnerships and enjoy frequently collaborating on events and activations from heat press and monogramming to trunk shows and new brand launches. The Westside proudly hosts in-store panels featuring female entrepreneurs and aims to immerse ourselves in the community by supporting local charities including NYP Iris Cantor Women’s Health Center, CBeyondCancer and more.

This notion translates easily from coastal to effortless city life in The Westside stores from New York City to Los Angeles. The Westside’s relaxed, chic style is the same that Haro and Sari have been embracing for years. Our comfortable, unfussy style brings a taste of California to the hustle and bustle of New York and beyond. Shoppers leave looking refreshed, taking basics to the next level.